Enhancing Platform Performance for Uninterested Sports Broadcasting

HOMETEAM faced two primary challenges that were limiting their growth potential:

• Handling Large Concurrent Users: The platform needed to accommodate massive volumes of viewers tuning in simultaneously for live sporting events. This required significant upgrades to ensure stability and avoid downtimes during peak traffic.
• Optimizing Advertiser ROI: Providing a seamless experience for advertisers and viewers was critical to increase advertising effectiveness. HOMETEAM needed to ensure that ad placements were delivered without delays, maximizing engagement and ROI for advertisers.

Amazatic worked closely with HOMETEAM to design and implement a robust, scalable infrastructure that addressed both challenges. The solution included:

• Scalable Cloud Infrastructure: Migrated the platform to a cloud-based architecture to handle spikes in user traffic, ensuring stability during high-demand events. This allowed for real-time load balancing to maintain optimal performance.
• Content Delivery Network (CDN) Integration: Integrated a global CDN to reduce latency and ensure fast, uninterrupted streaming for viewers across different regions, resulting in better user retention and satisfaction.
• Optimized Ad Delivery System: Implemented an advanced ad delivery system that provided targeted, real-time advertisements without interrupting the viewer experience. This improved both ad placement accuracy and delivery speed, ensuring higher engagement rates.
• Real-Time Analytics: Enabled real-time analytics and reporting tools, allowing advertisers to track the performance of their campaigns and optimize ROI on the go.